Format & Call Letters
Classic Hits - KZQL FM
Classic Hits is not an era of music – it is a state of mind. Kool 105 is #1 for Classic Hits.
Kool 105 is targeted to reach Affluent Adults between the ages of 35 to 64.
Artist Profile: Superstars such as Boston, Eurythmics, Billy Joel, Journey, Michael Jackson, Van Morrison, Blondie, Bryan Adams, Fleetwood Mac, Rick Springfield, Robert Palmer, Police, John Mellencamp, Bee Gees, Elton John, Eagles, Pat Benetar, Foreigner, Phil Collins, Queen and more make this format one that will stand the test of time!
Kool 105's Classic Hits music format has grown as one of the fastest growing formats in America over the past decade. Classic Hits has become one of the top 5 music formats. Over 43 million listeners tune in Classic Hits across the U.S.
Kool 105's Classic Hits music format has also become a very popular at work choice for listeners.
Kool 105 plays more music and fewer commercials per hour. Your message will never get buried in a long commercial break.
Kool 105 allows advertisers to reach a large consumer group that can’t be reached with any other station.
Kool 105's Classic Hits music format continues to be one of the most top rated formats in America for advertisers.
Kool 105's format is designed to reach active consumers in their prime spending years.
Kool 105 has wide demographic appeal with consumers who have purchasing power!
Age Composition: Over 75% of Classic Hits listeners in America fall into the 25-64 age group.
- Approximately 10% of Kool 105 listeners are adults 65+.
- Approximately 20% of Kool 105 listeners are adults 55 to 64 years old.
- Approximately 25% of Kool 105 listeners are adults 45 to 54 years old.
- Approximately 18% of Kool 105 listeners are adults 35 to 44 years old.
- Approximately 15% of Kool 105 listeners are adults 25-34 years old.
- Approximately 10% of Kool 105 listeners are adults 18-24 years old.
Gender: 53% of Kool 105 listeners are male while over 47% are female.
Household Income: Classic Hits listeners in America have high earning power.
- 46% of Kool 105 listeners have an income over $75,000.
- 12% of Kool 105 listeners have an income of $60,000 - $74,999.
- 9% of Kool 105 listeners have an income of $50,000 - $59,999.
- 8% of Kool 105 listeners have an income of $40,000 - $49,999.
- 8% of Kool 105 listeners have an income of $30,000 - $39,999.
- 8% of Kool 105 listeners have an income of $20,000 - $29,000.
- 9% of Kool 105 listeners have an income less than $20,000.
Occupation: Kool 105listeners are employed as Owners, Managers or Professionals, employed as Trades people, employed in the Sales and Service industry and are also employed as Administrators or Clerical staff.
Education: Kool 105 listeners are well educated.
- Over 30% are College graduates.
- Over 30% have attended community college.
- Over 32% have a high school diploma.
Get your message out to thousand of potential new customers each week with Kool 105.
Kool 105 listeners are in their prime earning and spending years.
Home: Kool 105 targets home owners. 76% of Kool 105 listeners own a home. A huge category with these consumers is home improvement and home decorating.
Home Spending: Started or completed in the past 2 years
- Interior painting/wall paper
- Landscaping or yard improvements
- Exterior painting/staining
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)
Looking for new customers with money to spend? People who listen to Classic Hits are among the most affluent of all radio listeners. More than 55% of Classic Hits listeners* live in households with annual incomes of over $50,000.
Kool 105 targets listeners with large purchasing power with retail sales in Casper and surrounding areas.
Kool 105 Listeners
- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.
Kool 105 is the perfect choice for reaching consumers on their way to making a purchase. 70% of Classic Hits listeners tune in away from home!
Investments: Kool 105 targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.
Activity: The Kool 105 attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends.
These listeners dine out frequently, attend local and regional sporting events and concerts.
Kool 105 has wide demographic appeal with consumers who have large purchasing power!
Kool 105 Coverage Map
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